Have you been auditing periodically your Accounts, Cost, Stock, Health, Finance, etc. ?
It should be a definite 'yes'.
Have you ever audited how your 'public image' amongst your Stakeholders like
* Employees
* Customers
* Shareholders
* Suppliers
* Media
* Govt. authorities, and
* Others
as to how they 'perceive' you? The Managements of many organisations take decisions based on the 'assumptions' and 'illusions'.
IMAGE AUDIT A RESEARCH TOOL
Image Audit is the research tool to study the 'hidden perceptions' of your stakeholders, in a scientific way.
BENEFITS
* Helps to understand the hidden perceptions of the employees, customers and other stakeholders very clearly
* Helps to formulate the communication strategies to improve the relationship and trust.
* Helps to maintain a good 'image' internally and externally
* Helps to rectify any misconceptions without delay.
WHO NEEDS IMAGE AUDIT?
* Corporates in Private and Public Sector
* Financial institutions like Banks and Insurance companies
* Government Departments
* Organisations offering customer service or products
* Political parties
* Educational Institutions
* Trade Unions
* Non Governmental organisations
* All others who care for public image
METHODOLOGY
* Identifying issues and sample size
* Preparing questionnaire
* Test administration and finalisation
* Administration of questionnaire
* Analysing the feedback and interpretation of data
* Finalising report and recommendations
BENEFICIARIES OF IMAGE AUDIT
* Tamilnadu Postal Department
* Tamilnadu Police
* Indian Bank
* Laser Soft Infosystems Limited
* Eswari College of Engineering (SRM Group)
* Bharatiya Janata Party (Tamilnadu)
* Rajalakshmi Engineering College
* Corporation Bank Officers Organisation
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