Image Audit is a research tool for measuring the perceptions of internal and external stakeholders.  This website provides fundamental information on the basic concepts, methodology, the opinions of various users and some of the articles on this important tool.  

Image Audit of Tamilnadu Government employees - click here for details and report

OBJECTIVE OF THIS SITE

This site is maintained by Prime Point Public Relations (P) Limited, Madras, India, pioneers in the concept of "Image Audit".  Mr K. Srinivasan, Chairman of this  organisation, who is considered as "Image Audit Guru" amongst the professionals shares his views and experiences.  The objective of this site is to promote the concept of "Image Audit" amongst the communication students and communication professionals and Corporates.  The articles by eminent authors in the subject will also be posted in this site for the benefit of all.  The opinions of various users of the Image Audit are also available here.

Please visit the following related sites

Prime Point PR

PR Foundation

India Vision

ARTICLES AND CASE STUDIES

This site also contains articles and case studies on Image Audit.  Visitors may post their questions to Mr Srinivasan on 'Image Audit' through the feedback form.  Valuable questions will also be posted on FAQ section.

Prime Point Foundation runs two groups on Public Relations and Communication topics.  'Image Management group' is a global group with more than 430 communication professionals discussing on this issue.  Visitors may join these groups and avail the opportunity of learning more on Image Management.

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