Government of Tamilnadu has got around 1.2 million employees.  During 2003, when the employees went on strike demanding wage revision, the Government dismissed enmasse around two lakh employees. Besides thousands of employees were arrested and  imprisoned.

When the employees went to Judiciary, Hon'ble Supreme Court of India upheld the orders of the Government and declared that there was no right for the Government employees to strike work. The Government subsequently  reinstated all the dismissed employees withdrew all the police cases.  Though the Government cancelled all its earlier orders, an inexplicable tension prevails between the Government and the employees.

Under these circumstances, Public Services International (PSI) retained Prime Point to conduct an Image Audit of the Government employees to study their present mindset.  The objective of the study was to bridge the gap between the Government and the employees.

a) team members of Image audit

b) questionnaire 

c) Indian Express Report

d) Image Audit report in PDF

Prime Point Team, developed a questionnaire which was administered to the Government employees in four districts Cuddalore, Vellore, Tiruchy and Chennai.  The respondents were asked to fill in the questionnaire with their tick mark and drop in a box provided for. (see earlier picture).  They were asked not to reveal their identity.

There was lot of enthusiasm amongst the Government employees and they took an active participation in this process.  The team collected sample from three thousand employees and analysed their mindset.  PSI would be using this report for better relationship between the Government and its employees.

Ms Ruchi Agarwal, a final year Post Graduate student of Public Relations at Symbiosis Institute of Communication, Pune showed keen  interest in learning this  concept of Image Audit and came all the way from Pune to Chennai to participate in this unique project.  Prime Point appreciates her drive and enthusiasm in learning the concept.  Her presence at Chennai was a great motivator to all the other  communication students.