Prime Point's Image Audit

Have you been auditing periodically your  Accounts, Cost, Stock, Health, Finance, etc. ?

It should be  a definite 'yes'.

Have you ever audited how your 'public image' amongst your Stakeholders like   

* Employees
* Customers
* Shareholders
* Suppliers
* Media
* Govt. authorities, and
* Others

as to how they 'perceive' you? The Managements of   many organisations take decisions based on the 'assumptions' and 'illusions'.

IMAGE AUDIT A RESEARCH TOOL

Image Audit  is the research tool to study the 'hidden perceptions' of your stakeholders, in a scientific way.

BENEFITS

*  Helps to understand the hidden perceptions of the employees, customers and other stakeholders very clearly
*   Helps to formulate the communication strategies to improve the relationship and trust.
*   Helps to maintain a good 'image' internally and externally
*   Helps to rectify any misconceptions without delay.

WHO NEEDS IMAGE AUDIT?

*   Corporates in Private and Public Sector
*   Financial institutions like Banks and Insurance companies
*   Government Departments
*   Organisations offering customer service or products
*   Political parties
*   Educational Institutions
*   Trade Unions
*   Non Governmental organisations
*   All others who care for public image

METHODOLOGY

*  Identifying issues and sample size
*  Preparing questionnaire
* Test administration and finalisation
*  Administration of questionnaire
*  Analysing the feedback and interpretation of data
*  Finalising report and recommendations

BENEFICIARIES OF IMAGE AUDIT

*  Tamilnadu Postal Department
*  Tamilnadu Police
*  Indian Bank
*  Laser Soft Infosystems Limited
*  Eswari College of Engineering (SRM Group)
*  Bharatiya Janata Party (Tamilnadu)
*  Rajalakshmi Engineering College
*  Corporation Bank Officers Organisation