It should be  a definite 'yes'.  

• Employees
• Customers
• Shareholders
• Suppliers
• Media
• Govt. authorities, and
• Others

as to how they 'perceive' you? The Managements of   many organisations take decisions based on the 'assumptions' and 'illusions'. 

Image Audit  is the research tool to study the 'hidden perceptions' of your stakeholders, in a scientific way.

• Helps to understand the hidden perceptions of the employees, customers and other stakeholders very clearly

• Helps to formulate the communication strategies to improve the relationship and trust.

• Helps to maintain a good 'image' internally and externally

• Helps to rectify any misconceptions without delay.

Who needs an Image Audit?

• Corporates in Private and Public Sector

• Financial institutions like Banks and Insurance companies

• Government Departments

• Organisations offering customer service or products

• Political parties

• Educational Institutions

• Trade Unions

•  Non Governmental organisations

•  All others who care for public image

• Identifying issues and sample size

• Preparing questionnaire

• Test administration and finalisation

• Administration of questionnaire

• Analysing the feedback and interpretation of data

• Finalising report and recommendations

• Tamilnadu Postal Department

• Tamilnadu Police

• Indian Bank

• Laser Soft Infosystems Limited

• Bharatiya Janata Party (Tamilnadu)

• Rajalakshmi Engineering College

• Corporation Bank Officers Organisation

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